Above all, Edwards-a former journalist who knows how to write-captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently) the development of brand identity the races to develop and implement each new feature and the many ideas that never came to pass. Edwards, Google’s first director of marketing and brand management, describes it as it happened. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. No academic analysis or bystander’s account can capture it. Campos, along with the rest of the Doodle team, Kevin Burke, Ryan Germick and David Lu traveled to the site of Herc's historic party in the Bronx.Comparing Google to an ordinary business is like comparing a rocket to an Edsel. 'We've never done a Doodle like this before, both because of the technical challenges and the many voices and collaborators we wanted to include,' Perla Campos, one of three Googlers behind today's Doodle, says in an expanded Q&A about its creation. Its relevance was questioned by American institutions for so long - now, the institutions that fail to acknowledge hip-hop risk losing their own relevance.įor Google, the Doodle's creation is unprecedented. The Google Doodle also underscores a pivotal point for hip-hop, as it shifts from disregarded to highly regarded. In addition to detailing the legendary 1973 party at 1520 Sedgewick Avenue in the Bronx, where DJ Kool Herc originated the style of playing two versions of the same record on different turntables to extend the break, users get an interactive tutorial in the art of crossfading and scratching.īut it's the undertaking to make the hip-hop Doodle - featuring original design work by Def Jam's founding creative director and graffiti icon Cey Adams and click-through animation that tells the story of hip-hop's birth with narration from former Yo! MTV Raps host Fab 5 Freddy - that conveys hip-hop's cultural significance. Hip-hop turns 44 today, and Google is giving mad props with a Doodle that drops science on the birth of the breakbeat. Google celebrates hip-hop's 44th anniversary with a graffiti Doodle designed by iconic visual artist Cey Adams.

Im feeling doodly